Performance Marketing For Roofing Companies

New roofing jobs,
every month. Or you don't pay.

We run Meta ads exclusively for roofing companies on a pay-per-job model — you only pay for the jobs we actually bring you. No retainers for leads that go nowhere. No generic "digital marketing." Just qualified jobs, month after month.

Job Math — What New Jobs Are Worth You
$
+
Based on what you entered, that's:
$0Extra Revenue / Month
$0Extra Revenue / Year
Rough math based on your inputs — we'll map the real numbers for your market on the call.
The Roofing Lead Problem

Referrals only scale so far

Word-of-mouth has a ceiling. It's steady, but it doesn't scale when you want to add crews or grow into a new area.

Storm-chasing leads are shared, not exclusive. The same homeowner is getting quotes from five other roofers off the same lead list.

Most agencies get paid the same either way. Whether you close zero jobs or twenty, their invoice looks identical.

Generic "digital marketing" isn't built for roofing. The ad angles, the offer, the follow-up — none of it is specific to how homeowners actually decide on a roof.

That's the entire reason Inovieren exists.

How It Works

From ad click to booked job

01
Step 01 — Launch

Your campaign goes live

We build and launch Meta ads targeted at homeowners in your service area — qualified leads, not tire kickers. Most clients see leads within 24 hours.

02
Step 02 — Nurture

Leads get followed up instantly

Every lead gets an automated SMS follow-up the moment they come in, plus a nurture sequence that keeps working leads that don't respond right away.

03
Step 03 — Close

You close the job

You (or your sales team) take it from a warm lead to a booked job. We support the sales process so nothing falls through the cracks.

04
Step 04 — Scale

We keep optimizing, monthly

We tighten targeting and creative every month based on real results, so your job flow keeps growing as your capacity does.

Proof — Not Promises

Real dollars, real roofers

A quick look at what pay-per-job Meta ads actually produce for the roofers we run campaigns for. Numbers, not testimonials.

Roofing case study — $74,695 revenue from $3,010 ad spend, 25x ROAs, 85 opportunities, 5 closed jobs over 3 months on Meta Ads
Case Study 0125× ROAs · 3 Months
Roofing case study — $81,000 revenue from $4,500 ad spend, 18x ROAs, 166 opportunities, 6 closed jobs over 3 months on Meta Ads
Case Study 0218× ROAs · 3 Months

* Closed jobs reported directly by the client. Results vary — we'll walk through what's realistic for your market on the call.

The Guarantee

You only pay for the jobs we bring you.

Most agencies get paid whether or not you close a single job. That's not how this works. Part of what you invest is tied directly to the jobs we actually close for you — so we only really win when you do.

Performance-Based

A real piece of our pay is tied to jobs closed, not just leads delivered — we're on the hook right alongside you.

Full Refund

If you haven't seen a positive return by the end of the program, we refund you. No fine print.

We'll walk through exactly how the model works — and what it costs — on your strategy call.

See How It Works For You
Who This Is For

Built for roofing owners ready to scale

You're the owner

This is for the person making the call on marketing spend — not a crew lead or sales rep.

You can handle more volume

We bring you jobs. If your crews are already maxed out, more leads just create a bottleneck.

You're ready to invest

Not just financially — in the time and follow-up it takes to actually close what we bring you.

Not quite there yet? No hard feelings — revisit this once the capacity's in place.

Common Questions

Before you book the call

Do I need to already be running ads?

No. Some of the roofers we work with have never run a Meta ad. Others are pausing a campaign that isn't converting. Either way, we build the whole thing for you.

What if the jobs don't come in?

You don't pay for jobs you don't get. We agree on what counts as a qualified job upfront, before anything is signed — no ambiguity later.

What roofing services do you work with?

Residential, commercial, storm restoration, re-roofs — if you run a roofing company and want more qualified jobs, this is built for you.

How fast can we launch?

Most accounts are live within a few business days of the call, once we've got your service area, offer, and ad account access sorted.

What areas do you work in?

We work with roofing companies across the country — what matters more than location is having the crew capacity to take on more job volume.

Ready When You Are

Let's get you new jobs, every month

Book a free strategy call and we'll map out exactly what your job growth plan looks like — no cost, no obligation.